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Actively working to STOP Rhino poaching
Inquiries : +27 (0) 83 795 0299

Our 7 Point Plan

7 Point Plan

1. De-Horning

While we do not think that De-Horning is the solution to the poaching crisis that we are facing, we do believe that it will reduce the threat of any poaching activity on a property that has De-Horned and made it public knowledge.

We have already had success with a poaching group turning away from the Hoedpsruit region due to the fact that they are unsure where there is  de-horned and horned Rhino in our area. This is only due to our efforts to put the message out there that Hoedspruit is a de-horned region and the reward from poaching here is greatly reduced.

Currently we are pushing to get sign boards up on all the farms that have de-horned so that the locals can see exactly where there is de-horned and horned rhino, making is even safer for the farms that have de-horned.

We are looking into alternative methods of making the horn less attractive to the poachers, this includes poisoning the horn on the Rhino, but at present we have not gone ahead with this.

Again I would like to stress that we do not view De-Horning as a solution to the crisis but rather a deterrent for 6-12 months which will give the private land owners enough time to:

  • Employ and train more guards (Will be discussed further under Reaction & Apprehension)
  • Deploy an effective tracking and monitoring system (will be discussed under Technology)

Through initiating and helping private landowners with the above we feel that we will not have to de-horn a second time as the proper protection would be in place.

2. Media

While South Africans have the issue of Rhino Poaching close to our hearts and minds on a daily basis the world in general knows very little about the crisis and how close we are to losing the species for good. We can only hope that as this issue gets more and more serious the global conciousness will awaken and lend their will and strength to the cause.

We have launched a massive media campaign to publicize the plight of the Rhino and the inhumanity of the poachers and what they do. We have had local and international media here documenting our de-horning procedure and the other efforts going into the cause, anti-poaching training, etc.

Please follow the link to see the articles and documentaries that have been released so far

This is an extremely important part of our plan and we are willing to pursue any and all avenues that will provide global exposure for the plight of the Rhino including documentaries and educational films on the useless use of Rhino horn to be publicized globally with the objective of decreasing the demand for the horn and enlightening people to the critical state the species is in.

3. Education

In conjunction with the media campaign we would like to initiate a global education campaign, again on two stages, nationally and internationally.

There are many ways we can look at education on a National level. The media campaign described above would facilitate a large segment of this but would miss out on a few key aspects which we will attempt to detail below.

The local communities are a large cause for concern as they are unaware of the commercial value of a live Rhino as opposed to the sales value of the horn. In the Hoedspruit area our Anti-Poaching unit is very involved with the community already, we would like to increase this involvement to a level where we could send out a representative to the community leaders, schools and others holding awareness meeting where we would be able to educate the locals with regards to the sustainable commercial value of a live Rhino in the form of job creation, tourism and other related industries where all are beneficiaries, not just the select few who poach.

Another avenue we feel would be beneficial to follow is to educate our local and national government as to the serious of this cause and to the ways that they could contribute to either by pushing our cause internationally, through embassies and traveling politicians or nationally, helping with local communities and law enforcement.

Our law enforcement agencies are also an extremely important sector to properly educate on the procedures to follow, the seriousness of the situation and how they can get involved with the private sector to combat these insurgents. This would include lobbying for stricter sentencing and more effective penalties.

Finally it would be essential to educate the youth of our nation in schools and other tertiary education centers to not only protect the Rhino today but to teach them how to benefit from the commercial and Sustainable development resulting from Eco tourism, arguably South Africa’s greatest asset.

On an international stage we would rely on heavily on our media campaign and our own government, through embassies, etc. We envisage a large scale educational campaign in the countries that trade and use rhino horn as well as possibly sending our own representatives into schools, communities and other areas where we could be effective at getting our message out.

In conjunction with the media campaign we would like to initiate a global education campaign, again on two stages, nationally and internationally.There are many ways we can look at education on a National level. The media campaign described above would facilitate a large segment of this but would miss out on a few key aspects which we will attempt to detail below.The local communities are a large cause for concern as they are unaware of the commercial value of a live Rhino as opposed to the sales value of the horn.

In the Hoedspruit area our Anti-Poaching unit is very involved with the community already, we would like to increase this involvement to a level where we could send out a representative to the community leaders, schools and others holding awareness meeting where we would be able to educate the locals with regards to the sustainable commercial value of a live Rhino in the form of job creation, tourism and other related industries where all are beneficiaries, not just the select few who poach.Another avenue we feel would be beneficial to follow is to educate our local and national government as to the serious of this cause and to the ways that they could contribute to either by pushing our cause internationally, through embassies and traveling politicians or nationally, helping with local communities and law enforcement.

Our law enforcement agencies are also an extremely important sector to properly educate on the procedures to follow, the seriousness of the situation and how they can get involved with the private sector to combat these insurgents. This would include lobbying for stricter sentencing and more effective penalties. Finally it would be essential to educate the youth of our nation in schools and other tertiary education centers to not only protect the Rhino today but to teach them how to benefit from the commercial and Sustainable development resulting from Eco tourism, arguably South Africa’s greatest asset.On an international stage we would rely on heavily on our media campaign and our own government, through embassies, etc. We envisage a large scale educational campaign in the countries that trade and use rhino horn as well as possibly sending our own representatives into schools, communities and other areas where we could be effective at getting our message out.

4. Information & Intelligence

There is constantly a need for up to date information on poaching activity and intelligence on their activities. We encourage all members of the community and the world to please contact us on our 24-hour hotline +27 (0) 82 385 9812 or e-mail us at info@www.rhino-revolution.com

We are formulating a monthly newsletter that we will be sending out to all members of this site and our organisation, if you would like to join our mailing list please follow the link below (all monthly donors are automatically added to the site and mailing list)

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Please spread the word, the Rhino’s need you!


5. Technology

This is by far the most dynamic and changing part of our plan. The amount of technology that is out there is phenomenal to experience and the willingness of people to get involved, get their hands dirty and contribute to our cause through technology has been uplifting to say the least.

We are currently working on many different projects with a variety of different partners, the different projects are detailed below:

Ground Radar:
We are talking to two companies regarding a ground radar that is able to monitor humans at a distance of 17km day or night. This would allow easier monitoring and tacking of Rhino and Poachers

Tracking & Monitoring Systems:
We are looking into a few systems that would allow us to track and monitor the Rhino’s in real time. The most important aspect of this would be to monitor the Rhino’s heart beat to allow us to determine exactly when a Rhino is in stress or dead, this in turn allows us to react MUCH faster to any animal that goes down in the field, again deterring poachers from entering the farms under our protection as they have a much higher chance of getting caught even if they are able to achieve their goal of de-horning the animal.
The above would go with a full scale reaction team on the ground at a central control room where the tracking system in housed and monitored 24 hours a day.

Unmanned Aerial Vehicles (Uav’s):
We are looking into two different types of UAV’s –

  • One for the local property owner to buy and monitor his own farm from the comfort of his home. These would allow an increased awareness in the area which would again lend its weight as a further deterrent to poachers.
  • The other UAV we are looking into is a more expensive version that would be run out of a central control room for the region or area where it is based. This would be a reactionary UAV with better monitoring and tracking systems allowing it to follow a moving target on the ground on autopilot, thus tracking poachers on the ground for the anti-poaching team without putting human life at risk in the thick bush.

Guard Equipment:
Along with the above we would need a well equipped and trained ground force. This entity would be enhanced by any and all technological advances we can equip them with, we are looking at –

  • Portable Tracking Radar
  • Weapons
  • GPS Tracking Systems
  • Communication Equipment
  • Vehicles (both ground and air)
  • Night Vision Equipment
  • Tents and other camping equipment for mobile bases of operation for each team in the field
  • Uniforms

Fence Monitoring
We are looking into an early detection fence monitoring system either based on sound or vibrations to allow property owners to react immediately should their property boundary be breached instead of after the Rhino is stressed and/or dead.

6. Reaction & Apprehension

We consider this to be the most important and imperative part of our 7 Point Plan, along side education this will provide the biggest benefit to our local communities, facilitating job creation, skills transfer and community upliftment.

The only true method of defending the Rhino is to have a force on the ground that can combat and intimidate the poachers or better yet prevent them from entering your farm in the first place.

We are in discussions with DBSA to aid in funding the employment and training of new guards to save our Rhino.

7. Funding

Alongside all of the above we must unfortunately look for funding to save these majestic creatures. It is tragic that the poachers gain so much profit and those working to save the species from extinction work on a minimalistic budget that actually doesn’t allow for the effective and comprehensive protection of the Rhino.

There are many ways that one can get involved in the project, we are looking for funding for any and all of the below:

  • The continuation of the de-horning process
  • Acquisition of a toll free line and radios along with other communication equipment
  • Computers, monitors and other hardware for the control centre
  • The roll out of an effective system to track and monitor the Rhino’s in real time
  • A fully functioning solar powered camera system for the roads into and out of the area
  • Construction of guard stations and reaction points
  • Fuel for surveillance aircraft
  • Unmanned Aerial Vehicles (UAV’s)
  • Twenty four hour reaction team including night capable helicopter
  • Rhino Guards Salaries
  • Base camp construction at designated points for reaction and guarding teams including vehicles and support structures


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